Wednesday 27 February 2008

Creative futures, again

I perceive a dark future for people earning a living through creativity, but others do not agree. The two extreme views I have met can be summarised as: just try harder; and so what?

Just try harder suggests that changes in distribution patterns present new opportunities for creative selling, whereas I argue that the changes shift the balance of income disproportionately to the distributors, especially in an age when anyone can produce a photograph or a piece of music or an article - small payments that are now made for most creative output now encourages people to give their work away for free or nearly-free in the hope of Getting Noticed, after which, it is hoped, other people will do their marketing in the expectation of large sales.

The so what? argument is a different kind of threat. Great creative output available in the market for next to nothing - that's great for consumers! I do not think it is sustainable. For sure, there will no longer be any premium paid for the ordinary - the competition in photo libraries ensures that anyone searching for a picture of a dripping tap is not going to have to pay very much - but people learning and perfecting their arts need that income to sustain themselves.

Maybe this is it, then. We are reverting to the mean for the arts: they are a luxury, to be funded on the whims of Kings and Corporations.

And behind it all is the real fear: that this is a sign that the Systems Thinkers are really taking over everywhere and the future for the individual is bleak.

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