Most managers lose sight of the problems of corporate internal communications because they are not aware of the limitations of scale. We naturally converse in groups of two or three; we have teams of between eight and 15; we can handle group interaction of up to 200; and we can recognise 2,000 faces.
But what happens when the organisation puts us in situations where the numbers are bigger? We need presentation skills training to talk to big groups; teams become squads with very different internal communication needs; informal large-scale communications for 200 people break down when the numbers grow too large, requiring structure and flexibility; and how do you communicate corporate culture when you cannot tell whether the person you are looking at is a colleague, a visitor or someone who has wandered in to find a toilet?
Communication is such a natural function that people resent the implication that they need help. Any organisation that intends to grow needs to plan its communications early.
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